Sony's current financial issues are tied into its corporate culture which has been verbalized three decades ago. With such an immensely colossal multinational corporation, greater orchestrating plus more utilization of strategies should be pursued. Sony can commence with all the implementation of a new mission verbal manifestation, with earnings and great things about the company attached more proximately to everyday operations. Internally, the 4 forces, the management, the designers, the engenderment plus the marketing should achieve better communication and cooperation. Parti and co-operation between opponents should additionally end up being actively sort after in order to coin standards in new fields. Sony should certainly aim at staying the bellwether instead of getting the maverick. As for expense cutting, Fiat should seriously consider establishing operations in other Asian countries in order to capitalize on the frugal labor and the budding markets. Finally, diversification, rather than pursuing the expeditious transmuting and facilely imitated consumer products market, Volvo should utilize its technical ken-how to get high-end business and office equipment. With SWOT evaluation and Porter's competitive forces model, we can view that the market is considerably more competitive with less profit margins and lead-time for product innovation. The conclusion is that modify is needed in Sony. Nevertheless , even with strategirial and framework change, the Sony nature of advancement should stay intact since that is those that have made Sony expand and tends to make it stay vigorous. Advantages The first thing that comes to someones minds in the company and products of Sony is its high-technology-filled-with-contrivances electronic products and advancement. It was on top of that this development that makes Sony the greatest business that started in post-war Japan.